Need to boost your fitness business ? Supporting fitness domains are doing just that

Let us do a fast experiment here and learn what is working in the real world.    Go to the website Book.com . What do you see ? Now try Books.com .  See what happens ? In both cases you are redirected to BarnesAndNoble.com   Now let us visit Baby.com . This time you are not redirected. Would you like to know the owner of Baby.com ? Well, the owner is Johnson & Johnson, who operate from JnJ.com.   Why do these giant corporations use secondary, supporting domains ? There are 3 reasons :   Association : Associating one’s brand with generic words or phrases or notions is a very effective way to position oneself as the Authority in that sector. Traffic : The supporting domains are based on very strong keywords (in our examples the keywords are book, books and baby) and are helping the owners capture traffic of people typing in these keywords. You can guess that this traffic is very relevant (targeted) Cornering the market : What would happen if another bookstore owned Book.com and a third one owned Books.com instead of Barnes&Noble ? Fierce competition ! Think of every domain as a piece of Internet land. Not all pieces have the same value. When a compony can surround their territory with supporting, relevant pieces of Internet real estate, they are effectively securing their position from competition and earn a competitive advantage.     These actual, real life examples of strategic acquisitions come from the higher level of economy and competition and are not to be taken lightly. However, one would wonder if the same principles also apply in smaller, everyday businesses,...