Need to boost your fitness business ? Supporting fitness domains are doing just that

Let us do a fast experiment here and learn what is working in the real world.    Go to the website Book.com . What do you see ? Now try Books.com .  See what happens ? In both cases you are redirected to BarnesAndNoble.com   Now let us visit Baby.com . This time you are not redirected. Would you like to know the owner of Baby.com ? Well, the owner is Johnson & Johnson, who operate from JnJ.com.   Why do these giant corporations use secondary, supporting domains ? There are 3 reasons :   Association : Associating one’s brand with generic words or phrases or notions is a very effective way to position oneself as the Authority in that sector. Traffic : The supporting domains are based on very strong keywords (in our examples the keywords are book, books and baby) and are helping the owners capture traffic of people typing in these keywords. You can guess that this traffic is very relevant (targeted) Cornering the market : What would happen if another bookstore owned Book.com and a third one owned Books.com instead of Barnes&Noble ? Fierce competition ! Think of every domain as a piece of Internet land. Not all pieces have the same value. When a compony can surround their territory with supporting, relevant pieces of Internet real estate, they are effectively securing their position from competition and earn a competitive advantage.     These actual, real life examples of strategic acquisitions come from the higher level of economy and competition and are not to be taken lightly. However, one would wonder if the same principles also apply in smaller, everyday businesses,...

WordPress plugins for fitness bloggers

An indispensable and powerful feature of WordPress is the ability to add extra functionality with plugins. Plugins are the WP equivalent of add-ons (or add-ins) that are so common in desktop software the last few years. This article will attempt to make a fitness blogger’s life easier by showcasing some very helpful – and thoroughly tested – WP plugins. All plugins are free, unless otherwise stated.   DISCLAIMER : All opinions are the writer’s personal view and come from experience as well as research. We can not guarantee that the plugins will work for you. We are not affiliated with the creators of those plugins.   Before we start, let’s see what qualities any plugin must have to make it a good candidate for your fitness blog : Value : The plugin must offer great services to fitness bloggers Free : The plugin must be free or at least have a usable free version. Most plugins have a paid version too. We have not used any paid versions so far. Error-free : One of the most important things to consider. A plugin that runs into errors and crashes does more harm than good. Sufficient support : There should be a user base for the plugin. This usually shows that the creator of the plugin really cares to solve any issues, to release upgrades as required and to add badly needed features. Enough said, let’s see the best WP plugins for fitness bloggers  !   Duplicator   This is the first plugin we install into any blog (fitness or otherwise). This plugin does one thing really well : takes a backup in such...